General

Paying For SEO Services

Posted by Gwendolyn Myers on
Paying For SEO Services

Search engine optimization can seem quite daunting – that’s why we are here to provide you with the SEO Services advice and guidance you need. We pride ourselves in providing the best possible SEO services to our clients, and your success is our success after all.

We deliver a full SEO service – which means we cover all aspects of search engine optimisation including Competitor Analysis, Keyword Research to Link-Building and Social Media Marketing.

All of our SEO services are bespoke and can be customised to fit your needs. Why? Because everyone is different, and we all have different needs.

  • Search Engine Optimisation – Optimise your site and rank higher for your chosen keywords.
  • Website SEO Review – If you already have a website, a health check can spot problems with your current site and improve its performance.
  • Link Building – All sites need links, think of a link as a vote. We can ensure your site gets the right type of votes.
  • Google Analytics – “Where Are You Going, Where Have You Been?” are the words of The Blue Café song by Chris Rea. What we are trying to say is that your progress has to be tracked, how else would you know if you’re making progress?!
  • SEO Consultancy – If you only need help with certain aspects of your campaign, why not contact us, we can be flexible, we’ll do our best to help.

How much do Organic SEO Services Cost?

We’ll always endeavor to provide the best possible service at the best possible price. Since our service is tailored to fit your specific needs, quotations will be provided once we know what services you require.…

General

Using Internal Linking to Optimize your Website

Posted by Gwendolyn Myers on
Using Internal Linking to Optimize your Website

There are benefits to optimising your internal linking structure.  The following article talks about how you can apply simple steps to boost the internal links on your blog without making things difficult.

Keep in mind how you direct page rank on your site, and you need to be aware of the PR you send to those pages that really do not require it. Every blog has pages that are not very important such as the privacy policy page, terms of use, disclaimers, etc. You should have those pages, but it is not necessarily required.

Don’t Make Things Hard: You want your visitors to easily locate the most vital pages on your website or blog, so don’t bury them behind an excessive number of links. Your most critical articles or pages should not be further than two clicks from your main page, both from an SEO viewpoint as well as user happiness. Search engines favour those pages that are easily accessible from the homepage.

Like many other websites or blogs, you can include a menu in your sidebar that has a list of all your popular posts or pages. So keeping this in mind, select all the high priority pages on your site and link to them from the main page.

For blogs write a Summary: You can also create summary posts regularly featuring links to your most recent and best articles, with a small description of each one. This is another chance for you to add some great internal links to your blog while also making life easier for your readers, so those who are new can find your best content and those who have been visiting your blog for a while can catch up on anything they may missed. When you create a summary of your links, you draw the attention of search engine spiders to some of your older posts while also making sure they get plenty of traffic. It is important that you always look for new ways to create links to older articles.

Any text you post the is slightly related to another article you have written should include a link right away.

You can also improve the CTR from RSS readers by including internal links in the first few paragraphs of your articles. Your ultimate objective should be to have an organised blog or website that contents great content and simple navigation. Every single internal link that you add to your blog should lead your reader to something more relevant and helpful.…

General

Using Google Reviews to Boost Business

Posted by Gwendolyn Myers on
Using Google Reviews to Boost Business

There is no denying that an online presence can significantly help boost business success in the real world. This is particularly so if your business is trying to compete with the bigger guys out there. An online presence can give you the traction you need.

Success online is made possible by SEO strategies that lure people to your site and your business. One of the effective strategies is Google Reviews.

What is a Google Review?

One of the more important areas where your business should be listed is in Google Places. Google Places is the best way to find local businesses. If you are targeting your local market, then you better be listed here. You will need to claim the business name and fill out all necessary information so that you will be found easily on Google search results and on Google Maps.

You can provide important information on your Google Places listing. This will include a map showing the location of your business, operating hours, and customer reviews.

Google reviews are gathered from customers or clients who have visited your business. The more positive reviews you have, the better you stand out online. Google reviews can help boost your reputation online. People looking for products or services online will certainly look at reviews posted by users. Businesses with the best reviews also tend to be highlighted in Google search.

Ask Customers for Help

One way to boost your local business through Google Places is to request satisfied customers to write a review of your business. You probably come across customers or clients who openly express their thoughts on how good your products or services are. It pays to befriend your customers and then kindly ask for their help in this way.

Managing Reviews

Not all reviews can help your business. You will need to monitor reviews posted on your page. Make sure there are no spammy reviews linking to other sites. Also monitor reviews to check if there are inappropriate messages posted as reviews.

How Google Reviews Help

Google reviews are part of a strong SEO strategy. They help boost your site’s performance in search results. It also helps prospective clients to learn more about your business. Full information and good reviews will definitely improve your chances of getting new customers.

If you are hiring an SEO company for your website, make sure the company is placing giving importance to listings such as Google Places. .…

General

Basic On-Site Optimization

Posted by Gwendolyn Myers on
Basic On-Site Optimization

There are a lot of site-wide issues that will effect your SERPS (search engine ranking positions).  Here are a few things that you can edit yourself so that you can increase your chances of success.

1.    Title tag

The title tag plays a (somewhat) important role in your importance factor with the search engines.  Generally, this is displayed on the search engines when Google or the other search engines list your website.  You want to optimize your title tag for both the search engines and for people – you want Google to display it and you want people to click it.  This is an important factor to getting people to go to your website.

The best way to optimize your title tag to get people to go to your website is to place your target phrase or keyword phrase in the title.  You’ll want to keep your title tag below 70 characters.

2.    Meta Description Tag

Generally, a meta description is still displayed by Google as a description of your website which will be displayed on the search results under your title tag.  More and more often, Google has been displaying a user’s content instead of the meta description, but it’s still (somewhat) important.  The meta still has a slight impact on search rankings.  The best practice here is to keep your meta description tag below 150 characters long.

You’ll want to reflect the content of the page closely.  Choose only about 2 or 3 keywords from each page, and make sure that your title tag and meta description tags reflect this.

3.    Meta Keyword Tag

This tag has become more and more obsolete.  This won’t really effect your search engine rankings or get more people to go to your website.  If you do use a keyword tag, make sure to limit it to 3 keywords or less.

4.    Keyword Density

Keyword density does help or hurt your search engine rankings and ultimately effects whether you can get more people to go to your website.  It is not as cut and dry as it used to be, but it’s manageable.  The ideal keyword density now varies from industry to industry, phrase to phrase.  To discover the correct density you should target, find the top websites in your search categories and see what percentages these sites have.  You will usually find that these sites have similar densities to each other, and it’s a good estimation of what to aim for.…